/ ERIC MUNIER

Poetry elevates the mind. 

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How can new technologies and user experience empower art to reach new audiences?

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Lord Maurice Saatchi commissioned this project in memory of his late wife Josephine Hart.

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Bypassing the all social media racket, the purpose was to help the younger generation discover the great poets and their works.

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This was done by mixing poetry with memes created on the platform and providing an easy way to publish them to your friends via #hashtags.

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A fun way to stay relevant in this day and age, an old saying with a contemporary imagery.