top of page

2015 - NET-A-PORTER

Luxury online fashion retailer - www.net-a-porter.com

Complete redesign

I joined Net-a-Porter initially for a short term contract and ended up staying over a year as the head of mobile user experience.

I originally worked on the the complete redesign of THE OUTNET mobile app. The OUTNET is part of the Yoox Net a Porter group, alongside Mr Porter.

This led to a new navigation system, new functionalities, new UI and new way of merchandising content on the app.

As a side effect the merchandising backend also needed a bit of a revamp to accommodate for the changes and the project became substantially bigger than originally planned.

User testing is not only for designers

Through rigorous user testing, user interviews and data crunching, I could gather valuable feedback and was able to fine tune and adjust the new experience prior to launch.

The user interviews were also a good opportunity to involve software developers, project managers, stakeholders and make them face and understand real users.

It changed the perspective of how we were facing some problems and how we were prioritising them within the company.

When the app was successfully launched, the OUTNET website started to look into how to adopt the new app design. 

Same feature =?  different design

Myself, I moved to work more closely on the NET-A-PORTER main mobile app, designing features that would work cross platforms seamlessly.

It turns out however that for a feature to have a similar intent on iOS and Android platforms, they are not necessarily designed in the same way.

Consistency is not only important for the designs, it's also important for the designers

By working with many different internal teams, I was able to see differences in processes and workflows.

I was already mindful of the importance of consistency in the user experience we deliver to our users.

I became then as conscious of the importance of consistency in our own internal design processes.

bottom of page